This is a copy of a 4 page article on Competitive Intelligence from Volume 15 of Marketing Matters Magazine 2006.
This is a copy of a 4 page article on Competitive Intelligence from Volume 15 of Marketing Matters Magazine 2006.
Code: E-ArticleVol15
Standard $2.00 AUD
E-article on Competitive Intelligence covering what CI involves, different kids of intelligence; how to source CI; ensuring internal knowledge sharing, and some common errors.