Smart Planning equals smart marketing - a fresh look at planning and the process that smart marketers adhere to. 4 pages from Vol 17 Marketing Matters Magazine, 2007
Smart Planning equals smart marketing - a fresh look at planning and the process that smart marketers adhere to. 4 pages from Vol 17 Marketing Matters Magazine, 2007
Code: E-ArticleVol17
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This article includes information on the missing step in the planning process, budgets, secondary research sources, coffee cup retailer discussions, customer research, external information, the 5 factors that impact and how to move from description to analysis and from analysis into strategy.