E-article on DIY media planning the black art revealed - 6 pages from Vol 18 Marketing Matters Magazine, 2007
E-article on DIY media planning the black art revealed - 6 pages from Vol 18 Marketing Matters Magazine, 2007
Code: E-ArticleVol18
Standard $3.00 AUD
DIY Media Planning the black art revealed covers reach, frequency, the four faces of media planning decisions, step by step process for DIY media planning, and a comprehensive list of references and resources.