Promotions that work - 6 pages - article from Marketing Matters Vol 19, 2007

Promotions can be a powerful way to engage with customers and drive visitation and higher spend. However, many centres run boring, tired promotions that appear to be a sea of sameness, often duplicating each other's tactics. Break free. Learn the real beauty of promotions, how to be more strategic with promotions, typical techniques - those that work and those that do not. Legal aspects to promotions. Entry mechanics and research uses of promotions.