An 8 page article from vol 20 of Marketing Matters Magazine on how to assist retailers to help themselves
An 8 page article from vol 20 of Marketing Matters Magazine on how to assist retailers to help themselves
Code: EArticleVol20
Standard $4.00 AUD
Retail merchandising management basics- assisting retailers to help themselves covering how to get merchandising right. merchandising plans, merchandise mix, micro/cross merchandising, steps in developing a merchandising plan and what not to get involved with - boundaries around the level of assistance provided.