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Order code:E-ArticleVol18E-article on DIY media planning the black art revealed - 6 pages from Vol 18 Marketing Matters Magazine, 2007
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Order code:E-ArticleVol17Smart Planning equals smart marketing - a fresh look at planning and the process that smart marketers adhere to. 4 pages from Vol 17 Marketing Matters Magazine, 2007
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Order code:E-ArticleVol15This is a copy of a 4 page article on Competitive Intelligence from Volume 15 of Marketing Matters Magazine 2006.
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Order code:E-ArticleVol19A 6 page article on crisis communications from Vol 19 Marketing Matters Magazine, 2007
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Order code:E-ArticleVol182Research for non believers includes 2 case studies - 5 pages from Volume 18 of Marketing Matters Magazine, 2007
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Order code:E-ArticleVol20-21This is a copy of a Marketing Matters Magazine article on Mixed Use Development Article parts 1 (5 pages) and 2 (7 pages) combined. Published in 2007 and 2008.
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Order code:EArticleVol20An 8 page article from vol 20 of Marketing Matters Magazine on how to assist retailers to help themselves
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Order code:E-ArticleVol192Promotions that work - 6 pages - article from Marketing Matters Vol 19, 2007
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Order code:EArticleVolXE-article of 6 pages about retail developments and planning (non technical).
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